Hi, Polished People! I hope you’re doing well. In today’s post, I’m going to be discussing what I guess is still sort of a controversial/polarizing topic: TikTok. If you don’t know what TikTok is, it’s yet another social media app where you can post up to 60 second videos. It’s become very popular over the last year or so (first mostly with younger people, maybe 16- to 24-year-olds) and is a vast universe where silly dances, challenges, and goofy recipes rule. This platform certainly isn’t for everyone, but in the sea of social media that creators have to sort through these days, it is actually a valuable app.

I’m going to be sharing some tips about how to best utilize this platform as an entrepreneur, blogger, creator or whatever you consider yourself. Both personally and as a marketing tool, this funny app can actually help you a lot. Let’s dive in.

1. TikTok can actually be a very valuable research tool/resource

I never thought I’d say this, but I’ve actually found and learned a lot of useful things on this app. By now, the algorithm has figured out that I like biz tip videos and things of that sort, so those frequent my feed more regularly these days. There are so many TikTokers who offer tips and resources for bloggers and creators, so you can find so many things you never knew you needed.

Through various videos I’ve been shown on TikTok, I’ve learned about influencer websites, marketing strategies, Instagram hacks, and more. So make sure you’re paying attention to what you spend time on in this app; it will recognize what you like, so if you spend time on accounts that offer info like this, you’ll start to see it populate your feed more often than not.

2. Share snippets of your content

I’m a YouTuber, so I always seem to have ready-made or extra video footage hanging around. What I like to do is share a little clip from whatever my current video is, just in case anyone might find my YouTube channel from TikTok. These videos themselves can also drive traffic to your TikTok account and grow your presence. For example, on Easter a couple weeks ago, I posted three under-15-second nail art tutorials that I pulled from the video I uploaded that day. I paid attention to using specific hashtags, making a quick video, and using popular music.

In just about two weeks, all of those videos went micro-viral. All three videos have surpassed 10K views (one is even at 40K with 1000+ likes) and continue to bring new followers to my page. I’ve grown from 15 followers to over 500 in just about fourteen days. Much as you might not see the value of a 10-second video clip, if you do it right, you might just have some luck and reach a whole new audience.

3. Hashtags are so important, use them wisely

Coming off of what I was just talking about, hashtags are a tricky but important thing to master on this app. I’d seen videos warning against wasting space on the # foryoupage and # fyp, but I didn’t exactly believe it. If you’re not familiar with the app, your feed on TikTok is called the For You page where they’ll recommend videos to you based on your activity on the app and just various things that find their way to you.

Most people (including me until a while ago) believe that adding these two hashtags to their post will increase their chances of landing on the For You page and gaining traffic. But I’ve discovered that you can usually (not always, but usually) have better luck or have a better chance of luck when you use more specific hashtags and less-populated ones.

For example, there are billions and billions of videos attached to the # foryoupage hashtag, so it’s very hard for your video to reach anyone there. When I posted my Easter nail art videos, I included very specific hashtags like # easternailart and # easternails. These videos all did a million times better than any other video I’ve ever uploaded. So, if you’re trying to gain views, try adding more hashtags that are specific to your niche so they’re more likely to reach your target audience.

So, these are all the tips I’ll be sharing for today. I hope you found them helpful. I know there’s so much more I could go into detail about, regarding some of the things I’ve already mentioned, so let me know if you’d like to see more TikTok-help posts like this. Are you on TikTok? What are your thoughts about it as a social media platform? Leave your opinions in the comments! I hope you’re all staying safe and healthy. ❤︎

Have a polished rest of your day,

Written by

Cali G.

I'm a nail artist, positivity/wellness enthusiast, and perpetual creative. I've been sharing nails and good vibes here in my corner of the Internet since 2017. Follow me @threesixtynails on social and check the Contact page if you want to get in touch. Have a polished rest of your day! ✨